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While having a quality website with a good design and good content is key, it is not enough to get your site noticed by a search engine/directory. There are many factors that can hurt your site's search engine placement:

Poor or Broken Code

Most search engines cannot index your site unless it is designed in a standard format. We will be happy to consult with you about your existing site & make recommendations to help you with search engine placement.

Server Down

Search engines don't notify you before they visit your site; they simply send the spider. If your server goes down or your web host is providing you with unreliable service this can have an impact on whether your site gets spidered or not. Imagine if the search engine spider came while you were experiencing downtime. Your web host should be able to provide you with information on their server downtime.

Splash Pages

While splash pages can be very nice and aesthetically pleasing to the eye, they are not very helpful when trying to place your site with search engines. Because splash pages are heavy with graphics but light on content they are difficult for search engines to spider. Search engine spiders are looking for links and content to evaluate. If your homepage is a splash page with no content you are basically telling the search engines that there is nothing to see on your site.


Frames

Search engines don't really know what to make of frames. If your site uses frames it is a likely cause of you not getting placed. Search engine spiders can only see top-level frame code.

Time

You may have to wait months for a spider to visit your site. Additionally, just because you get spidered doesn't mean you get immediately listed. There is a holding period from a few days to several weeks before their database is updated. Keep in mind that in addition to the new sites being submitted and the old sites being resubmitted each day, there is also a huge backlog of sites waiting to be spidered as well.

Competition

The Internet is a great place to do business. Just ask any of the over 150,000 new website owners each month*. If you would like to learn how to position yourself above your competition feel free to give us a call or email us for some recommendations.

*Source=CNET article 150329 (Dec 2003)



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